About the Awards
This awards program recognises excellence in the multicultural media and marketing industry.
NSW is one of the most successful Multicultural states in the world and it is important to celebrate the benefits of our diversity. The PMCAs acknowledge the important role marketing and media professionals play in communicating this success.
The PMCAs recognise the valuable contribution multicultural media and marketing make to our society by connecting people to their culture, identity, and language. These awards celebrate and recognise the important role journalists, editors and publishers in text, radio, television and digital media play. They also honour innovative and creative marketing campaigns that inspire social cohesion and community harmony.
There are 12 award categories
Best Text Report
Recognising excellence in print journalism.
Best Audio Report
Excellence in audio journalism for radio or digital platforms, including podcasts.
Publication of the year
Outstanding contribution of a multicultural media publication in informing and engaging its audience.
Best Audio-Visual Report
Excellence in broadcast and audio-visual storytelling, including video journalism for TV and digital platforms.
Best use of Digital or Social Media
Outstanding use of digital production and multimedia storytelling, and/or social media.
Young Journalist of the Year
Excellence and commitment to the fundamental principles of journalism (under 30 years of age).
Lifetime Achievement Award
The pinnacle of journalistic achievement (exceeds 30 years of experience).
Public Interest Award
Outstanding public interest journalism upholding the NSW Multicultural Principles.
Alan Knight Student Award
The best piece of student journalism about cultural diversity, and/or multicultural affairs. Entry is open to secondary school, tertiary, TAFE, and private college students in NSW.
Business Campaign of the Year
Recognising internal marketing and creative teams in organisations, including the public service.
Community Campaign of the Year
Recognising not-for-profits and volunteer-based groups.
Agency Campaign of the Year
Recognising multicultural marketing agencies.