NSW Premier's Multicultural Communication Awards

Need help completing your nomination? Read this guide.


Click here to read further about the Award Categories.


Click here for the selection criteria.

About the Awards

About the Awards

The NSW Premier's Multicultural Communications Awards (PMCAs) recognise excellence in the multicultural media and marketing industry. Nominations close Friday 6 September 2019.

NSW is one of the most successful Multicultural states in the world and it is important to celebrate the benefits of our diversity. The PMCAs acknowledge the important role marketing and media professionals play in communicating this success.

The PMCAs recognise the valuable contribution multicultural media and marketing plays in our society by connecting people to their culture, identity, and language. These awards celebrate and recognise the important role journalists, editors and publishers in print, radio, television and digital media play. They also honour innovative and creative marketing campaigns that inspire social cohesion and community harmony.

READ: An article on what makes a great entry for the PMCAs

2019 Premier's Multicultural Communications Awards Winners and Finalists

Campaign of the Year – Agency

  • Winner: Cultural Perspectives –Your vote will help shape Australia
  • Jia HE Production Pty Ltd – Why Not?
  • CulturalPulse - Celebrating Multicultural Achievement

Campaign of the Year – Business

  • BizCover Pty Ltd – Chinese New Year 2019
  • Winner: SunRice and Identity Communications – SunRice the Rice Breaker
  • UTS Insearch – My Unilife


Campaign of the Year – Community

  • Co.As.It. – IBS Project
  • Winner: Hindu Council of Australia – Deepavali Fair
  • Metro Assist – Breast Screen Awareness in Migrant Communities Project
  • Community and Cultural Connections Inc in partnership with Inner West Area Sector Support Development Officer, Inner West Council, Sydney Local Health District, Canterbury-Bankstown City Council and 17 other community organisations – Sydney Inner West Dementia Campaign


Best Audio Report

  • Dr Anju Mathur – Ethnic Communities’ Council of NSW
  • Leah Hyein Na – SBS Korean
  • Winner: Manpreet Kaur Singh, Shamsher Kainth, Avneet Arora and Maya Jamieson – SBS Punjabi


Best Audio-Visual Report

  • Winner: Andrea Booth – NITV, The Point
  • Raj Natarajan – OzIndian Media
  • Rajni Anand Luthra and Charu Menon – Indian Link Media Group
  • Sydney Today


Best Print Report

  • Neena Badhwar – The Indian Down Under
  • Shyamla Eswaran – Desi Media Group
  • Winner: Zia Ahmad – AMUST


Publication of the Year

  • Winner: AMUST
  • Indian Link Media Group
  • SBS Arabic24


Alan Knight Student Award

  • Amaani Siddeek
  • Michelle Gallace 
  • Winner: Nadine Silva


Young Journalist of the Year

  • Manan Luthra – Indian Link Media Group
  • Sanjana Suryawanshi – Desi Media Group
  • Winner: Xinrui (Rena) Li – Sydney Today


Best Use of Digital of Social Media

  • Jia He – Jia HE Production Pty Ltd
  • Rajni Anand Luthra and Charu Menon – Indian Link Media Group
  • Winner: Sirine Demachkie and Kinderling Kids Radio - Mother Tongue
  • Sydney Today


Public Interest Award 

  • Winner: Avani Dias – triple j Hack
  • Kylie Boltin, Michael Green, Matt Huynh, Chris Hopkins and Ella Rubeli – SBS Australia
  • Maya Jamieson – SBS Bangla + Tariq Hasan


Lifetime Achievement Award 

  • Winner: Antoine Kazzi OAM – El Telegraph


Congratulations to all this year's finalists and winners.

Award Categories: Media

The following seven categories are open to MULTICULTURAL MEDIA ONLY.

Submissions for multicultural media categories must either be submitted in a language other than English, or demonstrate the submission caters to a specific multicultural community. In these categories, submissions from public broadcasters will only be accepted in a language other than English.

The works nominated should have been developed between 1 July 2018 and 30 June 2019.

  • Best Print Report
    Recognising excellence in print journalism. ("Print" in this instance can be defined as online text.)
  • Best Audio Report
    Excellence in audio journalism for radio or digital platforms, including podcasts.
  • Publication of the year
    Outstanding contribution of a multicultural media publication in informing and engaging its audience.
  • Best Audio/Visual Report
    Excellence in broadcast and audio-visual storytelling, including video journalism for TV and digital platforms.
  • Best use of Digital or Social Media
    Outstanding use of digital production and multimedia storytelling, and/or social media.
  • Young Journalist of the Year
    Excellence and commitment to the fundamental principles of journalism (under 30 yrs of age).
  • Lifetime Achievement Award
    The pinnacle of journalistic achievement. (Exceeds 30 years of experience).

The following two categories are open to ALL MEDIA.

  • Public Interest Award
    Outstanding public interest journalism upholding the NSW Multicultural Principles.
  • Alan Knight Student Award
    The best piece of student journalism about cultural diversity, and/or multicultural affairs. Entry is open to secondary school, tertiary, TAFE and private college students in NSW.

Award Categories: Marketing

Have you worked on a marketing, advertising, communication or social media campaign that showcases diversity in a creative or innovative way? Then we encourage you to apply for a PMCA.

The project or campaign being nominated should have been developed between 1 July 2018 and 30 June 2019. Entrants are encouraged to include all relevant materials to support their entry. All joint entries should be submitted in agreement with both parties.

  • Campaign of the Year – Business
    Recognising internal marketing and creative teams in organisations, including the public service.
  • Campaign of the Year – Agency
    Recognising public relations, advertising, and digital agencies.
  • Campaign of the Year – Community
    Recognising not-for-profits and volunteer-based groups.

If you have any enquiries regarding the Awards please contact 02 8255 6767.