Multicultural Communications Playbook

Multicultural NSW’s step-by-step guide to delivering effective communications to multicultural communities

One in four NSW households speak a language other than English at home. That’s why communicating with multicultural communities is no longer optional.

Making information accessible to everyone in the community will improve access and services for our newest Australians, and support established communities to continue being full and active participants in our society.

The Multicultural Communications Playbook is for communications professionals and covers key aspects of a multicultural marketing communications campaigns. The playbook has been developed through rich learnings from COVID-19 multicultural communications and other best practice NSW government campaigns.

The Multicultural Communications Playbook is a live document, and we welcome your feedback so that it remains a useful resource, up to date with current communication trends. If you have any feedback, email us.

Page last updated: 9 October 2023 | 1:48 pm