Need help completing your nomination? Read this guide.
Click here to read further about the Selection Criteria.
The NSW Premier’s Multicultural Communications Awards (PMCAs) recognise excellence in the multicultural media and marketing industry.
NSW is one of the most successful Multicultural states in the world and it is important to celebrate the benefits of our diversity. The PMCAs acknowledge the important role marketing and media professional’s play in communicating this success.
The PMCA’s recognise the valuable contribution multicultural media and marketing plays in our society by connecting people to their culture, identity, and language. These awards celebrate and recognise the important role journalists, photographers, editors and publishers in print, radio, television and digital media play. They also honour innovative and creative marketing campaigns that inspire social cohesion and community harmony.
2018 Nominations Now Open
The following eight categories are open to multicultural media only.
Submissions for multicultural media categories must either be submitted in a language other than English, or demonstrate the submission caters to a specific multicultural community. In these categories, submissions from public broadcasters will only be accepted in a language other than English.
The works nominated should have been developed between 1 May 2017 and 31 July 2018.
Best News Report
Excellence in news journalism in the coverage of a major news event or community issue.
Publication of the year
Outstanding contribution of a multicultural media publication in informing and engaging its audience.
Best TV Audio/Visual Report
Excellence in broadcast and audio-visual storytelling.
Best Radio/Audio Report
Compelling audio content for radio or online broadcast.
Best use of Digital or Social Media
Outstanding use of digital production and new media.
Lifetime Achievement Award
The pinnacle of journalistic achievement.
Photo of the Year
Outstanding photo defining the year or making a strong statement on multiculturalism.
Young Journalist of the Year
Excellence and commitment to the fundamental principles of journalism.
The following two categories are open to ALL media:
Public Interest Award
Outstanding public interest journalism upholding the NSW Multicultural Principles.
Alan Knight Student Award
The best piece of student journalism about cultural diversity, and/or multicultural affairs.
Have you worked on a marketing, advertising, communication or social media campaign that showcases diversity in a creative or innovative way? Then we encourage you to apply for a PMCA.
The project or campaign being nominated should have been developed between 1 July 2017 and 30 June 2018. Entrants are encouraged to include all relevant materials to support their entry. All joint entries should be submitted in agreement with both parties.
Campaign of the Year – Business
Open to internal marketing and creative teams in any organisation, that produce marketing campaigns that inform and educate the community on services and programs, adapt services to meet the needs of a culturally diverse society, and/or promote social cohesion and community harmony. Government departments and local, state or federal agencies in NSW are eligible to apply for this category.
Campaign of the Year – Agency
Open to public relations, advertising and digital agencies that have created a campaign which recognises the value of cultural diversity through the use of talent, copy and imagery.
Campaign of the Year – Community
Open to any not-for-profit and volunteer-based group, that produces marketing campaigns with cultural diversity, social cohesion or community harmony as a key focus.
If you have any enquiries regarding the Awards please contact 02 8255 6767.
If you have any questions about Multicultural NSW we would love to hear from you.
Contact Multicultural NSW
or call (02) 8255 6767
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