Congratulations to all the winners of the 2016 Australian Multicultural Marketing Awards. Their outstanding work celebrates all the people of Australia
See photos of the night here
Communication Award and Peoples' Choice Award
Meat & Livestock Australia, The Monkeys, UM, One Green Bean and Identity, Bringing EVERYONE Together Over Lamb
This Spring lamb campaign set out to actively address the lack of diversity in the media and on our screens and spark a national conversation around inclusiveness. The ad showcased people from a range of backgrounds, religions, sexual orientations, lifestyles, and disability groups in Australia, all coming together over lamb.
Public Sector Award
NSW Multicultural Health Communication Service and NSW Organ and Tissue Donation Service, Life Giving Stories: ‘Storytellers on the Ultimate Gift of Life’.
Levels of registrations and awareness of organ and tissue donation is traditionally low within diverse communities in Australia. This campaign involved the production of a unique, inspiring and effective storytelling stage event, ‘Life Giving Stories’, which brought together donor families and organ and tissue recipients, as well as life giving donors, from a range of backgrounds. The participants told moving, personal stories about their lives.
Highly Commended: Study Melbourne and Porter Novelli, Four Seasons in One NightThe universal language of fashion was used to unite students and institutions, provide industry experience and promote international student contributions to Melbourne.The contribution of international students in Victoria was shown on the global stage at The Virgin Australia Melbourne Fashion Festival.
Big Business Award
Telstra, A place to belong/Indigenous Recruitment Campaign
Telstra is committed to doubling Indigenous employment by 2018. One of the initiatives to come out of their Reconciliation Action Plan was developing an employer brand campaign, designed to provide an insight into life at Telstra as an Indigenous Australian.
Small Business Award
Why Documentaries, From Foe to Friends
‘From Foes to Friends’ explores the friendship that has emerged between Australia and Turkey following World War I and the campaign in Gallipoli, Turkey. The film showcased real stories to celebrate the Turkish and Australian relationship from 1915 – 2015.
Business Diversity Award
Access Community Services, QLD, #OurStories Campaign
Access Community Services has a diverse workforce consisting of more than 225 staff from almost 50 different nationalities, speaking over 70 different languages. The ‘Our Stories’ campaign was used to shine a light on seven of the many fascinating stories which stem from having such an extremely diverse workforce and promote Logan as a welcoming and inclusive city.
Arts & Culture Award
Access Community Services, QLD, Brisbane Multicultural Arts Centre (BEMAC)
The Brisbane Multicultural Arts Centre has grown to become the lead multicultural arts producer, presenter and artist development organisation in Queensland. The Centre's skills development programs and tours of Indigenous musicians through Indigenous communities has created a strong presence in regional and remote Queensland communities.
Cricket Australia, A Sport for All – Cricket Campaigns
The ‘A Sport for All’ Resource and Training Program is a national initiative educating all levels of Australian Cricket about Australia’s diverse society and how to meet its needs. Proudly sponsored by the Commonwealth Bank of Australia, the program is driving change by ensuring a more inclusive and diverse cricket community.
SBS Radio, SBS Arabic24
SBS launched SBS Arabic24, a 24/7 digital radio channel and online hub delivering the latest Australian and international news, information and analysis to Arabic-speaking Australians, including those from Syria, Iraq, Afghanistan, Lebanon and Egypt. Arabic24 aims to deepen engagement, contextualise content, and encourage cultural diversity and social cohesion.
Highly Commended: Camden Council, Light Up the Libraries for Harmony Day and Multicultural MarchThe campaign aimed to encourage people to feel they belong to Camden and celebrated community pride in Camden’s history, while embracing the diversity of their future.
Western Sydney University, Unlimited Campaign
To re-position Western Sydney University as University of choice, the campaign celebrated amazing, untold and entirely real Western Sydney Alumni stories. These became the platform that launched the University’s new name and brand. The films created focused on the stories of Deng Thiak Adut, Melissa Chiu and Jay Manley.
SBS Radio, National Languages Competition
SBS Radio partnered with Community Languages Australia to inspire young Australians to embrace learning a new language through their National Languages Competition. The competition theme was 'What does learning a language mean to you?'
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