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2016 Winners

Communication Award and Peoples' Choice Award

Meat & Livestock Australia, The Monkeys, UM, One Green Bean and Identity, Bringing EVERYONE Together Over Lamb

This Spring lamb campaign set out to actively address the lack of diversity in the media and on our screens and spark a national conversation around inclusiveness. The ad showcased people from a range of backgrounds, religions, sexual orientations, lifestyles, and disability groups in Australia, all coming together over lamb.

Public Sector Award

NSW Multicultural Health Communication Service and NSW Organ and Tissue Donation Service, Life Giving Stories: ‘Storytellers on the Ultimate Gift of Life’.

Levels of registrations and awareness of organ and tissue donation is traditionally low within diverse communities in Australia. This campaign involved the production of a unique, inspiring and effective storytelling stage event, ‘Life Giving Stories’, which brought together donor families and organ and tissue recipients, as well as life giving donors, from a range of backgrounds. The participants told moving, personal stories about their lives.