The Australian Multicultural Marketing Awards celebrate marketing that speaks to all the people of Australia
The judging panel looked specifically at campaigns that clearly demonstrated the following:
Laila Hage-Ali, Senior Manager of Australian Business Consulting & Solutions (ABCS) has over a decade of experience working in the marketing industry. Her experience spans across a variety of industries from small industrial businesses to multi-million dollar global organisations. Laila’s area of expertise ranges from high level strategy setting and tactical campaign planning in a digital space and offline, to copy writing and refining the customer service experience.
1. What do you love most about the marketing field?
There are two things that I love about the marketing field. The first is the rapid pace at which it moves! As a marketer and the head of a marketing agency I am continuously pushed and challenged to come up with interesting ways to create compelling messages and achieve results for clients. The second is the ability to communicate with people, form a relationship with them and be part of their everyday life. It’s a very special privilege to have.
2. Who or what has influenced you in your line of work?
Within the agency we work with a wide variety of clients, from start-ups to multi-million dollar organisations. Through my work I am fortunate to meet some outstanding individuals who have faced business challenges that need to be solved with limited resources - be that time, resources or knowledge. The genius that exists within our business community in Australia has provided me with many valuable lessons.
3. Why did you decide to judge the AMMAs?
I’ve been an AMMAs judge for a few years now. I continue to proudly support the program because of the amazing impact the work performed by the entrants has on their local community. Promoting diversity and removing any negative stigma associated with it is something that I am passionate about.
Steven D’Alessandro, Professor in Marketing at Charles Sturt University, has published 94 refereed papers in leading international journals. This includes the European Journal of Marketing, Marketing Letters, International Marketing Review, Psychology and Marketing, Journal of Business Research and International Journal of Consumer Studies and Applied Economics. He has also worked as a market research consultant for bluechip companies such as Pacific-Dunlop, ANZ, Challenge Bank, BHP, Telstra, and Ford.
Nickie Flambouras, is a special judge for our AFL NSW/ACT Sports Award and is the Multicultural Program Manager with AFL NSW/ACT. Her role is about creating opportunities for new and emerging multicultural communities to be participants and fans of Aussie Rules. She works with all departments across the business to build capacity and promote best practice around engaging multicultural communities in NSW/ACT.
The ability to understand people’s behaviour and then work out how to best to connect with consumers
2. Who or what has influenced you in your line of work? STARTTS and SSI are both very influential organisations for me. Their ability to connect new arrived migrants and refugees to the Australian community is totally inspiring. AFL themed rounds have also shaped the way in which I operate and connect with the multicultural communities in NSW/ACT. Multicultural Round is generally held in July each year and is the perfect platform to showcase the work of the AFL and invite new migrants and refugees to enjoy Australia’s biggest sporting code. The evolution of digital media has had a massive impact on the way in which I operate at the AFL. You can really have lots of fun instantaneously connecting with young people over Facebook, Twitter and Instagram. 3. Why did you decide to judge the AMMAs?
Judging the AMMA’s is one of the many ways AFL NSW/ACT and Multicultural NSW partner together.
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